Halogen appointed on Parkway, Newbury

Halogen has been appointed to handle PR and media relations for Standard Life Investments’ retail-led, mixed use destination in Newbury

Located in the heart of the Berkshire town, the 475,000 sq ft Parkway scheme includes more than 50 new shops and kiosks, a new Debenhams department store, restaurants, cafes and 184 new apartments, as well as a 779-space underground car park.  Demolition and site preparation have commenced and the development is scheduled for completion in autumn 2010

Halogen will be handling both trade PR and local community liaison (working with the contractors Costain) during the construction

Comments Linda Welch, director of the Halogen team that will be heading up the project:

“We are delighted to be working on this important mixed-use retail development with Standard Life Investments.  We look forward to working with the partners and the associated development team.”

5 January 2009