thecentre:mk, Milton Keynes calls on Halogen to make the difference
thecentre:mk is a 1.3mregional and a city centre shopping destination in the heart of Milton Keynes. It offers over 230 stores, cafes and is anchored by John Lewis, House of Fraser, Marks & Spencer and Next
It’s the main shopping destination in the region between London and Birmingham, Cambridge and Oxford and enjoys around 30 million visitors every year and is acclaimed for its award-winning customer service
Included in the overall offer are civic spaces and events venues; City Square, Queens Court and Middleton Hall which offer a varied programme of free events throughout the year
Its ranking as the ‘Number One Town Centre Shopping Centre’ in the UK by CACI is not matched by its awareness and perception in the market
Working closely with the asset management team at Cushman Wakefield, Halogen intends to change that with an integrated B2B marketing communications campaign which will build and intensify as enhancements, new space and redevelopment of key areas are implemented