Halogen promotes retail property forum in the capital of culture
Halogen has been re-appointed to run a PR campaign and press office for retail property organisation BCSC’s annual Conference & Showcase. This year’s event will be held in Liverpool from 10-12 November 2008
The BCSC Conference & Showcase is the largest annual gathering of retail property professionals in the UK. The event is attended by over 3,000 delegates - from shopping centre owners and managers to property developers and investors and leading retailers
Halogen is running a PR campaign in the run-up to the event - including the announcement of key speakers such as Tesco Chief Executive Sir Terry Leahy and The Rt. Hon. The Lord Heseltine – as well as managing the press office at the three-day conference
Kelly Bradshaw, Account Director comments: “BCSC in Liverpool 2008 will be a memorable event – falling not just in BCSC’s 25th anniversary year, but in Liverpool’s year as European Capital of Culture and the opening of retail scheme Liverpool One
“We are already working closely with both the trade and local media to communicate the benefits and themes of the conference and have so far registered a number of key journalists from publications including Property Week, Estates Gazette, Retail Week and Shopping Centre.”