Halogen team headline at BCSC Conference & Showcase
Following its ninth year behind the scenes at BCSC’s annual Conference & Showcase, the Halogen team ran a successful press office for the prestigious retail property industry event. Around 2,800 participants from the industry, over 20 journalists and a host of expert speakers and celebrities visited Liverpool’s ACC to attend the three-day event
The Conference & Showcase - confirmed as the most influential national gathering of retailers, shopping centre owners, agents, local authorities and retail property professionals - was specifically targeted at national and trade retail and property journalists. The local media was also invited along to attend specific events including an exclusive performance from local celebrity Claire Sweeney
The Halogen team compiled a number of press releases during the event based upon the conference sessions and ensured that journalists received all the latest news first hand. The team’s hard work resulted in over 120 pieces of coverage - including trade, broadcast and national
Linda Welch, Director at Halogen, commenting on this year’s successful event, said; “Managing such a high level of media attendance and finding the best angles from each speaker session has resulted in some really excellent coverage. We really are thrilled with the outcome of the team’s hard work”