Halogen targets shopping centre managers
For the 10th year running, Halogen is managing an intensive media relations programme for BCSC’s Shopping Centre Management Conference. The annual event, which brings together delegates and exhibitors from across the field of retail property management, is organised in conjunction with the College of Estate Management
The 2009 event will take place from 2-4 March at ACC Liverpool
Halogen’s PR programme is targeting key retail and property trade press, supporting the conference theme, ‘Stand Up And Be Counted’ - prompted by the current economic climate and the need to focus on performance and returns
Media relations activity began in November with a series of press releases announcing speakers and programme highlights for conference chair, Eileen Connelly, Head of Marketing at DTZ
Halogen will also run a press office at the event, which will include speaker sessions from Mark Price, Managing Director of Waitrose; BBC’s The Apprentice runner-up, James Max; andMiles Dunnett, Head of Asset Management for Liverpool ONE, Grosvenor
Halogen director Linda Welch, said: “Public relations plays an important role in raising awareness of the conference and driving attendance. Working closely with key trade press, we are focusing on the practical benefits and crucial commercial advice that is being offered to delegates at the 2009 SCM Conference