Halogen delivers UK's largest advertising banner
Leading property PR and marketing consultancy Halogen project managed the delivery of the UK’s largest advertising banner, which was unveiled at the St James Shopping Centre in Edinburgh recently
Henderson Global Investors (HGI) commissioned Halogen to produce the 65m by 16m installation. It charts the evolving tale of the prominent city centre site over the past 150 years using a theme of ‘A Rags to Riches Story’
The banner will help set the scene for the transformation of the existing centre into the new St James Quarter, which is set to become one of the UK's most important city centre development projects
Gerwyn James, Halogen Director, said: “The banner has genuine impact and enables HGI to convey the scale and ambition of its plans for the St James Quarter. The project demonstrates the wide range of tactics that Halogen can use to help clients communicate their messages in a memorable and effective way.”